I am writing to recommend the services of Peter Moroz, now with Innovation, to anyone with a complex tax problem or a negotiation situation with HMRC.

His technical expertise on investigations, expatriate and employment tax issues are of the very highest standard.

Without his help and expertise there is no way I would have had a chance against the might of HMRC and I recommend his services wholeheartedly and without hesitation.

Alfredo Gomez Rubio, Former Vice President of Various Symbol EMEA Companies

Since the roll out in July 2011 John and his team have been available at all times to help with any queries that arose and continue to be so making potential complicated systems work well and to our advantage.

Chris Elvidge, Finance Director, Drive Vauxhall

I am pleased to have had the opportunity of working with Innovation on this innovative and specialized tax project where they truly excel and it has also been a thoroughly enjoyable experience for me.

Martyn Sandford, Group Financial Controller, Anglian Windows Limited

All firms pride themselves on customer care. Innovation go out of their way to make clients feel valued, whether this be by way of always being available or always being alert to when they can meet us. They have also shown an appreciation of the fact that it is not just the Group FD or Head of Tax who needs to be valued, but those in our organization who do most of the implementation work and without whom advice cannot be turned into savings.

Robert Fort, Group Tax Director, Amey plc

What really impresses us about Innovation, as well as their technical knowledge and proactive approach, is that they are a real team with all the Partners having detailed knowledge of our business and our drivers. Also despite being based all over the UK and Wales they are happy to jump into a plane and see us in Glasgow whenever they need to.

Kenny McLean, Group Finance Director, Arnold Clark Automobiles Limited

Innovation brought a good mix of creative thinking along with good practical implementation skills. They have the right kind of experience “having been there and done it before” and weren’t afraid to get into the details on implementation and support.

Based on our experience I’d be very happy to endorse working with Innovation. We found them to be straight talking individuals, and delivered on time and to budget.


Innovation is a very ethical firm. They pride themselves on complying not only with the letter but spirit of the law and have a number of ways of ensuring that there is always ‘clear blue water’ between what they do and what is expected from HMRC, thereby proving that you don’t have to be aggressive or risk taking to save tax; just innovative and smart.

They have also developed a real interest and knowledge of our business, and have developed an excellent client relationship.

I would have no hesitation in recommending Innovation and their tax team to any business.

Mark Faulkner, HR Director, EH Smith Ltd

FCO was not particularly a ‘tax led’ project for Biffa – the stakeholder group / project team was very large and of a multi-disciplinary nature. Innovation proved time again their specialist knowledge in this overall project area and took time to explain in great detail to the project team and relevant stake holders the fundamentals of FCO and the legal framework it sits in. They made this complex area of law very accessible to experts and not experts alike. Prior to working with Innovation, (and no doubt due to my own ‘Big 4’ background), I perhaps had a blinkered view that to obtain sound tax advice, one needed to speak to a Big 4 tax advisor. The quality of client service received from Innovation has in my view shown this to be false – so much so in fact that we have retained the services on Innovation for future years FCO work.

Julian Bowden-Williams, Head of Tax and Treasury, Biffa Limited

The success of this project so far has been partly due to the neat concept of the scheme itself, but more importantly in my view, the quality of the Innovation team. It is the rare combination or technical knowledge, strong personal experience, a pragmatic approach and the human touch which makes them so good at what they do.

Ralph Steward, Head of Reward, Laing O'Rourke

The high degree of expertise demonstrated at Innovation means we have full confidence in the information and advice they provide — in summary, the service has been second to none and we would certainly recommend them as a reliable and customer focused company.

Sally Gregory, HR Director, Europcar